The emerging innovation landscape of the NHS offers fresh opportunities for medical technology sales – if you can keep one step ahead. Andy Beech of OTD examines the dynamic relationship between innovation and key account management.

In the medical technologies industry, a truly effective sales and marketing team is hard to find – or to replace. Sam Meakin, Director at the Recruitment Management Group, offers a guide to cultivating and harnessing talent.

Today’s economic pressures mean that getting a new customer or investor on board requires something special. Following a medtech networking event focused on gaining new business, we talk to Rob Whitemore about the science of making a pitch.

How much influence do your business presentations have? Are they designed to impress your boss rather than the customers? Performance coach Allan Mackintosh discusses how to take the corporate stiffness out of your sales presentations and let the energy, passion and value come through for the audience.

After nearly 40 years, the jury is still out on NLP as an approach to sales. Is it a potent weapon in the sales professional’s armoury, or is it a tired hangover from a decade of pseudo-scientific cults? How relevant is it to the medtech industry and its specialised market?

Managing your promotional budget presents difficult choices as the routes to market become more complex and varied. Charles Hughes, UK Field Sales Support Manager at Mediplus Ltd, argues that there is no substitute for developing an expert sales team and strong customer relationships.

For many of us, the yearly appraisal is a trial rather than a positive event. But does it have to be that way? Gillian Morgan of Apodi Ltd looks at the pitfalls and the potential of appraisals.