Medtech Business The magazine for healthcare sales and marketing professionals

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Panic and pandemic

23 Sep 2009
The ‘swine flu’ pandemic in the UK has triggered rapid changes, both in Government strategy for dealing with the disease and in public attitudes towards it. Beyond the short-lived market opportunities opened up by the crisis, what are the lessons for companies supplying infection control products? Read More
The straight deal

17 Sep 2009
In the modern healthcare market, customers cannot be viewed in isolation from their organisations and the health system. Alan Connington of Innovations Factory looks at how NHS purchasing affects the process of closing a sale. Read More
You’ll never walk alone

15 Sep 2009
In competitive times, identifying a common purpose is a challenge for many companies in the medtech sector. Doris-Ann Williams, Director-General of the British In Vitro Diagnostics Association (BIVDA), explains how membership of a trade association is a vital step towards gaining a voice and reaching a market. Read More