The healthcare sector's only virtual advertising agency has appointed a new Client Services Director and celebrated its first anniversary by changing its name.

Drew Creative Advertising has changed its name to The Drew Agency. "We feel the new name better reflects the diverse range of creativity now on offer through our virtual network," said Andrew Short, founder and Creative Director. "Over the past 12 months, our network of specialist teams has grown, especially in the area of digital channels."

The Drew Agency has boosted its senior team by appointing Frankie Laws as Client Services Director, a new role. Frankie has 17 years' experience in the healthcare industry, including a long spell in the Ogilvy Group.

"Digital channels bring so many new opportunities to our clients, and it's an exciting time in healthcare communications," Frankie said. "The Drew Agency is taking a new approach to the way we deliver both digital and traditional campaigns, and I'm delighted to be involved."

The Drew Agency operates from a single creative hub, with a network of specialist teams who are called into action as required. This gives the agency a flexible approach: each team is assembled according to the needs of the project. It also reduces overheads and keeps the agency's carbon footprint slim.

Frankie Laws and Andrew Short