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MediFilm makes signs for Holby City hospital

A West Midlands company has created hospital signs and floor logos for a popular BBC television series.

Wolverhampton-based MediFilm was offered a contract to provide floor graphics and hand-washing signs for a new Clinical Decisions Unit shown on Casualty.

MediFilm has created special products for the long-running medical drama, depicting the logo of the Holby City hospital. This is part of the programme's effort to display products used in real NHS hospitals.

The company specialises in ward management graphics that map out the sites of vital equipment items so they can be replaced correctly.

Based around the Well Organised Ward, a concept developed by the NHS Institute for Innovation, the graphics improve a department's efficiency by making equipment easier to locate.

Ed Taylor, Director of MediFilm, said Casualty's producers contacted the company after seeing bespoke logos in a Midlands Trust hospital. "It's a testament to the work we have done with over 75 UK hospitals to have our products used in this way," he said.

"Casualty has been a television favourite for 25 years and has always sought to represent a true-to-life A&E department. We are also currently speaking to the producers of Holby City to use our products as well."

More MediFilm products will be launched into (real) healthcare environments in the coming months.

holby5-edit 
MediFilm graphics at Holby City

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